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Economic development efforts are often comprised of stale elevator pitches, boring spreadsheets and brochures often found lining recycling bins. The smart folks at Aqua and West Palm Beach Economic Development wanted to take a different approach. They hired us in the spring of 2018 to direct and produce a video and photo shoot that would cut through the din of development speak. So, with a set of cool scripts in hand, we spent two fun-filled days filming their business-spokesman pitching viewers in various vignettes to move their business to West Palm Beach and "lower their taxes not their standards". We then spent two more days photographing real people throughout the city bringing that notion to life.

2018 WPB Econ Dev - 90-sec Video


2018 WPB Econ Dev - 30-sec Video