Branding. Advertising. And creating content that heals.

Since our agency’s inception in 1999, we’ve worked with a variety of public and private health and wellness organizations with the common mission of helping people live healthier, happier lives. It’s a mission that started at home with family members who are doctors, therapists, teachers, counselors, trainers, and moms who were social workers.

BRANDING • ADVERTISING • DIGITAL • SOCIAL • VIDEO • WEB • EXPERIENTIAL

HEALTH AND WELLNESS

ST. JOHN’S RIVERSIDE HOSPITAL

strategy • concept • creative • production | video • digital • social

Situation: In the spring of 2011, an alarming rate of people in need of hospital care were driving out of town. While they assumed their central location was sufficient, studies showed patients were willing to drive an extra 20 minutes to other hospitals. In fact, patients would drive directly past St John’s life threatening situations. Focus groups further revealed that the community had lost trust in the hospital and would not return.

Solution: MS3 Communications hired Zeh Arndt Creative as a creative consultant that fall. Since then Zeh Arndt Creative has partnered with MS3 Communications to create annual TV campaigns for St. John's Riverside Hospital in Yonkers, New York to build community trust, raise awareness of services and staff, and increase the number of patients treated.

Results: Beneath the brand umbrella Community Strong™, our commercials and patient testimonials have helped generate a significant increase in patient volume year over year and successfully instill community trust.

• Double Digit increase in ER volume

• 90% of National Quality Scores now above average

• Above expected increase in new physician acquisitions

• Regained financial stability

BAYFRONT SPINE CENTER

strategy • concept • creative • production • media placement | digital • video • print • outdoor • website • social

Situation: Create a new spine care brand in St. Petersburg, successfully launch it, drive new patients, and prove ROI.

Solution: Develop a strategy and creative execution to resonate with our audiences with complete disruption. Research the competition, develop and execute a one-year a completely integrated marketing plan, create the brand from the ground up, launch the center with a directresponse driven campaign including TV, outdoor, online, onsite,newspaper and social media advertising.

Results: Our clients supported our philosophy of doing “something completely different yet entirely compelling” to make the phones ring. We developed a fun, friendly campaignfeaturing back and neck pain moments everyone could relate to.

• More than 300 new patients within the first 4 months of the campaign

• 150% overall ROI

ELITRA HEALTH

concept • creative | digital • website • collateral • radio

Situation: Create a new brand of executive healthcare in Manhattan, successfully launch it, drive new patients, and prove ROI.

Solution: Develop a strategy and creative platform that spoke directly to the audience’s health concerns, personal value and ego. Deliverables included developing the name, tagline, positioning, website, collateral, photography, social and a radio campaign featuring NFL Hall of Fame quarterback, Boomer Esiason.

Results: In two years the practice has grown exponentially, and now provides a series of weekly health tips from their physicians to educate and build trust.

Presgar imaging

strategy • concept • creative • production | print • collateral

Situation: Presgar Companies had more than 30 locations across 10 states. All were individually managed, and as a result each were in need of a consistent brand image, message and tools to help them increase business.

Solution: Standardize all communications by creating a brand palette including: design, copy, photography and graphics standards. Make the brand voice more friendly and approachable, while maintaining a high level of expertise and confidence.

Results: Revenue increased in each market along with brand awareness and preference with patients, practitioners and referring physicians.

ST. ANTHONY’S HOSPITAL FOUNDATION

strategy • concept • creative • production | print • collateral

Situation: We were hired to consult on the development of a brochure to help raise money for a new Emergency Center and Patient Care Tower. What resulted was the development of an integrated capital campaign which helped the foundation raise more than $20million for the building of a new Emergency Department at St. Anthony’s Hospital.

Solution: We created a multi-faceted integrated campaign that supplemented traditional capital raising initiatives with innovative strategies including distinctive branding messages, the creation of a new website dedicated solely to the capital campaign, a staff-created blog and eblast strategy to quickly and intimately distribute pertinent information, plus an extended testimonial / call to action video featuring SAH staff, patients and contributors

Results:

• Overwhelming support from St. Anthony’s Foundation Board, existing donors, hospital staff and BayCare administration

• Hospital-wide integration of campaign via multiple mediums

• More than $22million raised

• The most advanced emergent care center in St. Petersburg, Florida began serving the public in 2012

ADDITIONAL HEALTH AND WELLNESS CLIENT EXPERIENCE

BAYCARE HEALTH SYSTEM • MAGNOLIA HOSPITAL • BONATI SPINE INSTITUTE • UPDEGRAFF LASER VISION • PRADO VISION • DAVIS VISION • JOHNSON & JOHNSON • BAXTER MEDICAL • GREAT HEALTHWORKS

CHILDREN AND FAMILY SERVICES

PINELLAS COUNTY HEAD START

strategy • concept • creative • production | identity • print • web • digital • collateral • signage

GREAT EXPLORATIONS CHILDREN’S MUSEUM

strategy • concept • creative • production | identity • print • digital • video •collateral