Yes, I am sexy. And yes, I have mad game.

When a 30 year-old sports establishment changes it's name, how do you get people to remember it? That was the challenge Zeh Arndt Creative faced upon winning the Sony Ericsson/WTA - formerly just WTA - account in the spring of 2005. Our task: integrate a new branding strategy throughout all 100-plus corporate communications materials, and begin to establish new branding direction for years to come.

The result: a solidified Sony Ericsson/WTA branding look dominating every event on the tour this year.