Here, everything freezes. Except time.

Blurring the lines between a story fantastic and a reality frozen, the will of man, the force of mother nature, hallucinations of a world without light, dreams of human achievement without limit, a timeless journey to the top of the world measured by time pieces at the pinnacle of style, design and durability. This concept poetically delivers a message of strength, longevity and unwavering dedication to a calling that few will ever achieve, and fewer will likely ever understand. A message shared both by Mike Horn and the Parerai brand.

This brochure is part one of a new worldwide branding campaign soon to be launched by Panerai.