Banking like you've never seen before.

Seeking a new ad campaign for 2006, Kentucky Trust Bank (KTB) approached our business partners The Liberty Group for fresh ideas. The Liberty Group immediately contacted Zeh Arndt Creative.

After two short months, KTB walked away with a completely new branding initiative, leveraging a new logo, positioning, imagery, signage and messaging that clearly defines Kentucky Trust Bank as much more than just a community bank - but a progressive financial institute positioned to provide services their competitors will not or even can not offer.

The result: As of August 1, 2006, deposit volume has grown 26%.