The Biggest House Party of the Summer.
With the housing market in West Florida experiencing the first signs of slowing down in five years, home builders are realizing that "build it and they will come" no longer applies. One of the newest clients on our roster, Highland Homes of Lakeland, Florida has been willing to push the creative envelope, gain greater page presence, and expand their advertising efforts. It has paid off.
Speaking more like real people than salespeople with new branding, community and sales events such as the Summer House Party, Highland Homes has met or exceeded monthly sales goals with every campaign we have initiated since winning the account in February 2006.