Real-time hazing. 24/7.

To raise awareness about the seriousness of fraternity hazing in a humorous manner, but primarily to sell t-shirts, Hazeapledge.com. Teaser videos were sent via viral emails to select audiences, primarily fraternities, college students and other known owners of twisted humor to build traffic at the site. The videos were also posted on popular sites such as MySpace and CollegeHumor.

To date, thousands have been entertained, offended, educated and directed to SweetCargo.com to buy a t-shirt.