For the 2002 and 2004 seasons, ESPN hired Zeh Arndt Creative to write teases for the Stanley Cup Finals. With the Tampa Bay Lighting and the Calgary Flames in the finals this season, and working in conjunction with a team from WhiteIron Digital, located in Calgary, brought added passion and grit to this year's body of work.
Combining existing game footage, stylized player shots, a toolbox package of vignettes and graphics, and soulful copy from frozen-pond childhood dreams made these projects dynamic and compelling.
2004 Stanley Cup Finals (Game 4): High | Low 2002 Stanley Cup Finals (Game 2): High | Low
2004 Stanley Cup Finals (Game 4):