Nothing short of a cure.

In the spring of 2005, Zeh Arndt Creative was hired to develop creative executions to help JankowskiCo, Detroit win the Karmanos Cancer Institute. We did. The deciding factor: creative that blew away the other six agencies. The client's words, not ours. We developed multiple campaigns that included TV, radio, outdoor, print and other guerilla tactics.

The resulting body of work is currently in testing, and with one lucky winner hitting the air late 2005.