Get that salami in here, stat!

Since the summer of 2003, working in conjunction with Dunn & Co., Zeh Arndt Creative has launched new brand and retail campaigns for the entire Firehouse Subs franchise roster. Projects include outdoor, print, point-of-purchase, interactive, corporate video, radio and now TV.

With it's first entry to the cable TV world, Firehouse Subs needed to create a spot that quickly acquainted everyone with their fun, firemen-based brand. Rescuing consumers from the perils of a lame lunch seemed only logical.

From the inception of this relationship and the implementation of our award-winning creative (2004 Addys and Tellys), Firehouse Subs has experienced steady growth at each of their locations and overall has expanded from less than 100 stores to over 150.