More than a pretty face.

In conjunction with Dunn & Co., in 2004 Zeh Arndt Creative launched a new branding campaign for Baxter Medical's Arena Hemodialysis machine. This stylish new campaign goes 180 degrees away from previous, conservative, sterile marketing efforts within this product category. It has already caused a positive stir within Baxter, the medical industry, and at the 2004 Tampa Bay Addy Awards.